A world without walls or limits, where consumers and the marketers and media owners that connect with them have more control and transparency. A respite from the curated vacuum and data black hole of walled gardens. Made possible by commerce media.
Commerce media keeps the open internet...open. It does this by helping marketers and media owners advertise and monetize more effectively using commerce data and AI.
A world where businesses of all types and sizes thrive and diversity of content, companies, and products reigns. Where discovery is limitless, set free from algorithms that choose what you see.
Sometimes the thing we love most isn’t even the thing we set out to find. Commerce media gives brands, retailers, and publishers the data, intelligence, and tools they need to be discovered by their next superfans--and continue to create the content and products that make the open internet a vital place of discovery for consumers.
A world where businesses of all sizes can innovate without fear of being copied or undercut, and where the rules aren’t stacked against them. A place where the seeds of new ideas have the freedom and support they need to grow.
On the open internet, there is no David and Goliath scenario. There is no Big Brother collecting intel for its own use. Commerce media helps businesses compete on an equal playing field, so that everyone has a chance to be seen and heard.
A world where choice abounds, with unique and varied products and content to serve every need. For consumers, choice equals power. Power to support brands that align with their ideals, power to see all sides of a story, power to grant or deny access to their information—and the power to make decisions today that can change their future.
Commerce media ensures consumers can choose what’s right for them from a wide range of options, and choose who they share their info with and who they want to see ads from.
A world where marketers and media owners can turn commerce data and AI into action on the open internet. Giving them the data, technology, and connections they need to achieve addressability, personalize ads, and measure outcomes.
With commerce media, marketers can take an audience-based approach to commerce and see and control where their ad dollars are going. Publishers and retailers can make the most of their own data, audiences, and inventory to earn more ad revenue. No wasted spend. No separate buys. No blind spots. No missed opportunities. Just a better way to advertise on the open internet.
Commerce media keeps a diverse mix of brands and publishers thriving on the open internet, which gives consumers more content and more choice. It does this by giving marketers and media owners large-scale commerce data, AI, and tools they need to advertise and monetize more effectively.
Tap into all the commerce that’s happening beyond the walled gardens, on the open internet, where marketers and media owners have full control of their data, are free to use any partners they wish, and can see and steer the entire consumer experience.
Use first-party data and the intelligence and tools to activate that data to continue to target, personalize, and measure ad campaigns on a large scale without third-party cookies.
Take a 360°, audience-based approach to commerce. Move beyond channels and break down silos to reach consumers with the right ad at every step of their journey, wherever they explore online.
Turn the world’s largest open commerce dataset into high performing addressable advertising on the open internet with Criteo’s Commerce Media Platform.